How to Make Money on Instagram: 9 Best Ways 2022

Instagram is now one of the fastest growing social media platforms and has quickly gained more than one billion active users.

Over the past couple of years, it’s evolved from a simply photo-sharing app to a very powerful marketing tool that influencers and businesses of all sizes are using to reach their target audiences.

In the opinion of Instagram Business, 60% of people use Instagram to discover new products, 80% of users follow at least one brand, 200 million accounts users check out a business profile every day, and 66% of profile visits are from non followers.

Much like Facebook and Google, Instagram is a place where potential customers are every single day.

If you want to learn how to make money on Instagram, you gonna need the right business model.

Where do you start?

In this blog post, we’ll cover the best top strategies to start making money on Instagram this year.

Let’s get started.

Disclaimer: This blog post contains affiliate links that I may receive a small commission for at no cost to you if you purchase a plan. These are the tools I have reviewed and fully recommend when it comes to making money on Instagram. You can read my full affiliate disclosure in my privacy policy.

How to Make Money on Instagram.

People can make great money on Instagram: The recently Hopper HQ report claims that Kylie Jenner is paid about $1.2 million for just a single post on Instagram.

Clearly, if you’re not one of the world’s most very well-known celebrities, your approximate earnings may vary depending on the engagement, following count, reputation, etc.

Find here the fastest way to grow your Instagram followers:

Sign up for an Instagram marketing service like Jumper Media. They automatically unfollow and follow Instagram accounts and engage with users to grow your Instagram follower count and you can get from 10 to 20 new followers every day without doing any additional work.

Once you gonna start to have a decent amount of followers, find here the top best ways to make money on Instagram:

2. Sell Physical and Digital Products.

Over the last years, Instagram has turned into a very strong sales generator for ecommerce brands.

Considering that people actually do use Instagram to discover and buy products, they rolled-out more business account features like in-app checkout, product tags, shop button, and shoppable stickers to make the shopping easier.

One new tool you can start to sell products from Instagram is Square Online.

This Square Online tool takes Instagram posts from your feed, and turns them into a shoppable website in three simple steps:

  • Connect your Instagram account to Square Online.
  • Tag the products in your posts you want to sell.
  • Just click “Publish” and launch your own Square Online website.

As it’s very tough to sell online products from Instagram alone, it’s a good idea to also have your own website. And this brand new tool from Square Online makes this very easy.

You can start with Square Online for free and only just pay transaction fees. And later on you can upgrade to a paid plan when you’re ready to build your own website.

Other great options, you can look into choosing an website builder or ecommerce platform to launch your own ecommerce website, then use Instagram as your marketing channel.

If you’re a novice, you could start a dropshipping business so you don’t have to handle returns or ship your own products.

Another way is to start learning how to sell on Amazon and promote your own products on Instagram that way.

All the same, you gonna need to add links to your content in your Instagram account.

You can just write a call to action and include a link so that interested followers can can know more about your offer.

If you have switched to an Instagram creator account, you can create shoppable Instagram posts to sell products in-app. Find here how Katie Sturino did it:


Starting from second-hand clothes and cheap cosmetics to expensive cars and luxurious apartments, people buy all kinds of items on Instagram.

It doesn’t matter what you sell, your future customer is probably there. Anyway, it’s important to find your individual niche and look at the competition by searching for keywords and hashtags you want to target.

3. Publish Sponsored Posts.

Influencer marketing is becoming more popular, in accordance with to Social Toaster: 92% of people trust word-of-mouth recommendations, 76% of individuals say that they’re more probable to trust content shared by common person than brands, and 82% of customers want to get referrals from friends before purchasing decision.

Plainly put, individuals seek out peers’ recommendations, so it is unsurprising that more and more brands reach out to influencers to get more shoutouts for their own brands.

Because users seek transparency on Instagram, all influencers need to disclose sponsored Instagram posts, according to the Federal Trade Commission (FTC) guidelines for online advertising. Find here how a sponsored Instagrem post may look like:

Daphne Nur Oz is a well-known TV host with more than 387k followers, so it’s not surprising that big brands like J.Crew reach out to her for a chance to enter an established community of engaged Instagrammers.

Want to know the best part of this fact? There’s no need to have a convincing following to start making money with sponsored posts. When choosing the right marketing influencer, most brands pay attention to the engagement rate, so even brands like Dunkin’ want to work with nano- and micro-influencers.

Because these influencers have in-person interactions with the most of their subscribers, they deliver great results, which means you can get an offer still if you have less than 1k followers count on Instagram.

4. Become a Brand Ambassador.

Sponsored posts work very well on Instagram, but nearly all companies want to establish an great long-term relationships with marketing influencers, so they seek out brand ambassadors who can promote a brand or company in a transparent and positive light on a regular basis.

Because Instagram is the most preferred channel for influencer, it’s a ideal place for users to find brand ambassador programs and collaborate with companies to promote their products. Big brands also regularly send free products to influencers so they can promote and review them.

As an example, Jay Alvarrez is a decent lifestyle blogger who posts videos  and photos on his YouTube and Instagram channels. With a very engaged community of more than 6 million followers, brands are thirsty to build a long-term partnership with him.

Not only just brands invite him to become a brand ambassador, but they also offer Jay to create co-branded products and capsule collections. In 2018, he designed a luggage bag line for the Norwegian company Douchebags.

Mostly brand ambassadors sign contracts with brands to promote their products. And also to get great results, brands need to find an marketing influencer who has a following that represents the target audience.

For brand ambassadors, this means a good opportunity to make money as the ordinary salary for a brand ambassador is somewhere in the $40-50,000 range.

Micro-influencers in a particular niche are often more valuable to brands than finest celebrities as they have a more engaged audience.

5. Create Visual Content for Sale.

It’s not anymore a secret that Instagram is a visual platform: users upload over 100 million+ of photos & videos daily. Anyway, it’s not even enough for brands to upload overly polished photos of their own product to stand out from the crowd.

Now the modern customers crave authenticity, so they pay a very close attention to user-generated content.

Actually, the most users believe that UGC is 35% more memorable than other media, so businesses of all kinds want to publish content created by their own customers. Overall, it’s your opportunity to start selling photos and videos you create.

Regarding to the travel industry, companies of all shapes invite real travelers to take photos parading their unique experiences while staying at brand properties in exchange for free accommodation and payment.

Find here an example:


And here find how the company uses the same photo on their own Instagram profile:


By publishing unique user-generated content in the travel industry gives really great results.

As an example, a small town in New Zealand, Wanaka, reached an 14% increase in tourism after working with Instagram influencers who shared the pictures of the city on their profiles.

Anyway, I don’t recommend this strategy unless you have a decent following. There’s nothing less and more annoying to hotel owners than a fake Instagram influencer asking for a free stay.

6. Provide Social Media Marketing Services.

It’s not a secret anymore that Instagram has a very strong sales potential, so more-and-more brands want to use this social media platform to promote products and services, increase sales, and reach out to the target audience.

As specified by Business Instagram, morethan 25 million businesses and 2 million advertisers are on the platform.

The competition is growing very fast, so brands are in need of professional assistance if they really want to cut through the noise. That is to say, social media marketing services are in large demand.

As an example: 

Jenn Herman is an decent Instagram expert who has already proved her niche expertise: she writes for Social Media Examiner and she has worked with very big brands. Now Jenn Herman offers a variety of services, including consultations, social media strategies, and training. And guess what? Jenn Herman uses Instagram to promote her own social media marketing services:

In today’s brands crave different social media marketing services: from guidance and training to monthly support. This indicates that social media experts have vary and many opportunities to find freelance gigs and make the most out of their knowledge on Instagram.

7. Write Captions for Businesses.

The time when only the big brands could afford Instagram marketing are now very far behind us. Now, brands of all kinds want to use this social media platform to promote their services and products: 92% of small businesses plan to invest more effort and time in social media marketing.

While decent big brands have a great unique content creation staff, small business owners often seek out freelance to reduce social media marketing costs. Consequently they often want to find particular creative specialists who write captions for their businesses at a low cost.

Check out at the popular online workplaces like Upwork and Freelancer, and you’ll find tons of offers like the one below:

To get a job offer, you gonna need to prove that your application is decent, and the great way to do it is to show up your social media marketing writing portfolio.

Besides, you gonna need to run your Instagram page innovatively so that interested employers can see examples of captions you write. The more engaging and creative your captions are, the more potential customers you can hook.

8. Make Instagram Stories Masks and Filters.

Let’s get back in 2016, when Instagram copied Snapchat’s transitory content and launched Instagram Stories, no one could have predicted the popularity of this content format.

Now, more than 500 million people create or watch Instagram Stories daily. After all this type of content is available for just a limited time, users are highly engaged, and it gives brands more particular opportunities to hook their target audience.

Moreover, companies create Instagram Stories masks and filters to prove their particular niche expertise and promote their products. Even though some companies have them own designers who create filters for their brand, other brands want to collaborate with unique talents who specialize in Instagram masks and filters.

Also if you’re interested in a particular creativity, you can start to build an income stream on Instagram as the Spark AR Studio allows all users to create AR filters for Instagram Stories. As an example, Brend Cardenas uses her Instagram stories to promote Instagram filters she creates:


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With the increasing popularity of Instagram Stories, there’s doubtless that ephemeral content is the near future of social media. So far, making Instagram masks and filters is a good way to showcase your creativity and earn money on the platform.

9. Find Freelance Clients.

Instagram is not just only about posting pretty photos of your puppy. After all Instagram hit the 1 billion active users and it has become a wonderful media platform for networking, particularly for people in the creative fields. Now, more-and-more professionals use this media platform as an online portfolio.

It doesn’t matter what you do for a living, whether you’re a ghostwriter, public speaker or filmmaker, you can use Instagram to find clients.

As an example:

Jing Wei is an illustrator artist who has worked with Panda Express, Etsy, New York Times, and more. With more than 20k followers, Jing Wei uses her Instagram to share her latest projects. In close collaboration with Shake Shack, Jing Wei created the mural and she posted the result of her work on her Instagram profile:

Image Source

When users dedicate their Instagram accounts to work as Jing Wei does, it’s very easy to understand that they can be interested in finding new customers. Besides, you can use your Instagram bio to tell your visitors that you’re open to finding gig jobs. Find here a good example:


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Moreover, you can stay enterprising and offer your own services, just find an Instagram account that got to be interested in working with you and slide in their DMs.

As an example, Al Falk is a great web designer who uses this method to find freelance clients, and it gives decent results.

Altogether, the accomplishments comes if you stay credible in your niche, so it’s very important to showcase your work on Instagram and tell your visitors that you’re open to new freelance opportunities.

How Much Money Can You Make on Instagram?

Famous celebrities can earn lots of money by posting on Instagram. Actually, the highest paid social media influencers get around from $8,4K to $1.2 million per post. Certainly, your income depends on your own reputation, your number of followings, and your ability to grow your Instagram over time.

To calculate your approximate earnings from your online presence and social accounts, it’s very important to calculate your engagement. Why? The engagement rate shows that your audience is real active, so it’s no surprise that influencer prices and costs depend heavily on this metric.

Clicks and views don’t mean something unless users take action.

The technique is very simple: Combine the number of comments and likes per one Instagram post and divide(/) it by the number of followers, then(*) multiply by 100:

It doesn’t matter what your engagement rate is, there is continually room for improvement. The prime idea is to find your niche and promote your services so that your income can grow too.

How to Make Money on Instagram: FAQ

Can I sell products on Instagram?

Yes – you can sell products on Instagram with Instagram Shoppable Posts. Anyway, it’s best to use an ecommerce platform simultaneously with Instagram to increase your sales channels.

Find here the steps to get started:

  • 1. Create an account and convert it to a Instagram business profile.
  • 2. Make certain that you have a Facebook Page with an active decent product catalog.
  • 3. Make sure that you are selling physical products, as services aren’t allowed.
  • 4. Once eligible, you can start to add product tags to your Instagram posts. To get started, select a image you want to tag, tap on the product in the image, enter your product name from your own catalog, and click done.

Can I make money with 1K Instagram followers?

You perhaps won’t make a lot of money with 1K followers, but it’s still very possible. Decent Brands usually pay from $10 per 1K followers to $500 for every 1K followers depending on your niche and engagement.

If you have more or less 1K followers and want to make money, you should look into pairing your Instagram with other marketing channels.

As an example, you could start to learn how to start a blog and link to your affiliate marketing articles or digital products from Instagram. Furthermore, you could sell products on your website with an ecommerce platform.

As long as you won’t make great passive income with 1K followers, omnichannel marketing methods can increase your income from other channels.

How many followers you gonna need to make money on Instagram?

The number of followers you gonna need to make money on Instagram varies depending on your industry. You can make money with 1K followers or 1 million followers, just make sure to focus on engagement.

Micro influencers with a decent highly engaged audience can be more valuable to brands than big celebrities with millions of followers. Just remember, brands don’t only just want views and impressions, they want users to take actions: sales, leads and email sign-ups.

How I can get Instagram followers fast?

In order to obtain a fast grow for your Instagram and build up your number of followers, there are many different methods.

Find here some of the top ones to try:

  • 1. Plan an Instagram method based on your target audience.
  • 2. Create a decent bio and Instagram profile.
  • 3. Must have consistent branding and color schemes.
  • 4. Share unique high-quality content and promote via other social media channels.
  • 5. Start using an hashtag tool to find related hashtags and add up to 30 to each Instagram post.
  • 6. Schedule and post on a decent consistent basis.
  • 7. Start by running contests, giveaways, sweepstakes, and  promo codes to entice users to follow you.
  • 8. Use influencer tools to connect with other marketing influencers in your niche and work to get featured on their Instagram accounts.
  • 9. Use Instagram advertising for more followers.
  • 10. Join Instagram communities in your individual niche and be an decent active member of the community.

How many Instagram followers is considered average?

Although the number of Instagram followers vary by account, the average amount of followers is considered to be about 150. There are many Instagram profiles with 100 or less all the way up to millions of followers.

If you have an Instagram personal account or a small business, you may have a lower follower count. The importance is to maintain an engaged and active audience rather than focusing on vanity metrics.

How do you get sponsored on Instagram?

To get sponsored on Instagram requires lots of work and a consistent approach to growing your follower count. Frequently, you’ll have to pitch-in for paid sponsorships rather than brands coming to you.

Finf here some tips to get sponsored on Instagram:

  • 1. Define your own brand and deeply well-know your audience.
  • 2. Post frequently with hashtags and geotags.
  • 3. Tag brands in your Intagram posts that are in your niche.
  • 4. Include contact information and links in your Instagram bio.
    5. Start poke out and launch paid sponsorships.


Ways to Make Money on Instagram: Conclusion

Instagram is the exponential growth social media platforms with the most highest engagement, so it’s very easy to make money on Instagram if you use it the proper right way. From social media marketing services to sponsored posts, there are a lot of creative ways for anyone to make money on Instagram.

Conclusively, putting effort and time into Instagram is a good investment that builds over time. Never it’s too late to start and monetize your Instagram account.

Follow up my article compared and reviewed of the best social media management software to accelerate your online growth this year.

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