A blog can be a really good marketing tool for reaching a target audience. Not only does it create content for your website, but it also adds value to your SEO rankings through the quality content provided. Google is always looking out for great content that’s relevant to users and visitors to your website.
I can’t believe you haven’t started a blog yet. If you want to live the blogger life, what are you waiting for? This could be the year in which your blog starts taking off.
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You’ve decided to start a blog, but you don’t know what to think about before you get started. Though there are a myriad of factors that can be important, the following aspects deserve some extra love when it comes to SEO.
In this blog post, I’ll tell you all about why a blog is so important for SEO and give you tips on how to get one up and running on your site.
Read more: Blogging In SEO: How To Blog With SEO In Mind
Why a Blog is Important for SEO?
Google has access to lots of text, which means they will rank your website higher if you have great content. A blog is a great way to share your knowledge. It will allow you to write about topics that your readers want to read and create content for your audience.
Read on : What is SEO? Definition & Introduction to SEO Basics
You want to rank for some very competitive keywords, but in order to do that it’s important to write about those same topics in blog posts. You’ll cover the bases and make it easier for your page to rank by writing about different aspects of these terms. To rank well in search engine results pages, all you need is the appropriate (SEO) strategy and a few great internal links.
Keep reading: Why Blogging Is Important for Businesses and Marketing
4 Tips on How to Start a Blog
If you start from scratch and have no web presence, you’ll need to invest in things like hosting, themes, installing SEO plugins that help your site rank higher. But for this example, let’s say you have a website but no blog (yet). How do you start that first post? Let’s go through some tips together!
Read on: How To Start a Blog: The Free Beginner’s Guide
#1. Choose your Niche
It’s always good to write on topics you know a lot about. However, it is not practical to try to cover every aspect of what you know. Focus instead on narrowing your topic into one specific niche and make sure that this topic is something that has a high need or demand in the market.
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When you’re writing posts, think about what your overall topic is and try to write posts that are related. A lot of people come back to blogs because they have the same writer or only focus on one topic. When people are coming to your blog, they usually know that digital marketing is the topic and use this platform to stay on top of the latest updates related to SEO methods.
Creating or starting a fashion blog typically means you write something related to fashion. That being said, sometimes it’s okay to branch out and write about something different every once in a while. Your audience on a fashion-related blog for example doesn’t expect you to post about sports, but it’s okay every so often.
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#2. Do Your Keyword Research
In order to choose your niche, you have to know what people are searching for. Talk to other successful bloggers. If there’s a topic you strongly believe in, start blogging about it.
What words are people using when they want to read about your niche and topic? To accurately write for your audience you need to understand what they’re thinking about.
Keyword research is one of the most important steps marketers take. When you do your research properly, you’ll end up with a long list of keywords that represent your business. From there, it’s all about choosing which ones are best for you to target. It’s good to come up with competitive head keywords and to also think about less competitive long-tail keywords. Search intent should also be considered.
Keep reading: The Importance of Blogging for (SEO)
#3. Think About your Site Structure
When you’re starting out, you have a clean slate to work with. This is the time to consider site structure. What topics are popular in your niche? What are your main keywords?
You should write an in-depth article that’s lengthy and highly informative on each of these keyword. Your cornerstone content will be your best articles that are essential to your site. They should have a prominent place on your website.
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Once you have a lot of stellar cornerstone articles, it’s time to publish on other subtopics in order to let Google know exactly what your site contains. By linking back to the important articles and publishing different types of content, you’ll be able to build your reputation as a go-to for information on this subject.
Read on: Increase Blog Engagement: 10 Highly Effective Tips
#4. Think About the Blog Informal Style and Personality
A blog usually has a free-form, informal style. Posts of this nature generally have a casual, friendly tone. The style will depend on the personality and topic of your blog in general and the interests of your readers. The personality and topics of your blog in general – and the interests of your readers will determine how informal a blog is.
Before starting a blog, it’s important to choose your style. Will it be more formal or fun? It depends on the subject matter of your posts. For example, if you analyze economics or corporate finance, a formal tone would be best whereas for fashion blogs and cats blogs, more casual dialogues are necessary.
Read more: Blog Marketing: 7 Tips to Grow Your Audience.
Key Takeaways for That Very First Blog Post
Once you’ve crafted your idea a little bit, just start putting pen to paper and writing. When you start thinking about it, when you have the blog post mapped out in your head, that’s the time you need to go ahead and start writing out a first draft. Your first blog post is the one that matters most!
You don’t need your first blog post to be perfect. All it needs to do is get published. I know that from experience because the post you’re reading now isn’t perfect either, but I still had the guts to publish it anyway. So here’s a simple recipe for when you want to actually finish writing and publishing your first blog post.
Read on: What is on-page SEO?
Come up with a topic to write on! What do you want to talk about?
The message I want people to remember: Write your message down and figure out the main thing you want people to remember afterward.
It’s always nice to have a reminder about just how important writing is. In particular, the more you write and read, the better you’ll get at it!
Add pictures and videos to your blog posts. It is important for any successful blog to have photos or videos in them. If you want to create your own images, taking good quality photos of what you want to show is a great way of doing so.
You should also consider creating short videos on your blog, especially if you’re blogging about aspects of your own life. This will allow you to show off photos as well. They are a necessity if you’re going to do this as a blogging strategy.
Optimize your post before publishing it! You can improve how it’s ranked in the search engine by easily using a plugin like Yoast SEO. Do you want your SEO title and snippet to be awesome? Make sure that the post is readable and SEO-friendly. You should also add links to your new post for other people who don’t know about it so that Google can get to it.
Promoting your blog online is key to growing its audience, and Facebook’s one of the best networks to get started with. Sharing your posts on Facebook can really help get your blog out there – and you should also have profiles on Instagram, Twitter, and other social networks too. In addition to using social media, we recommend that you send out a digital newsletter. This way, people have the option of signing up for your mailing list and receiving your latest blog posts and other content via email.
Keep reading: Questions to Ask Yourself before you start a blog
Ready for the Task to Start that Blog?
Researching the best place to start your blog, setting up that account, and then crafting that introduction post can be a lot of work. For those who are just getting started, it’s important to remember that the most important factor is your first blog post.
Once you’ve created your first blog post, your blog has begun. From this point on, I recommend continuing to publish content regularly to maintain your web traffic and SEO rankings.
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Try to determine the best frequency at which to publish fresh content on your site, so that readers know what to expect. You don’t have to blog every day, you might start with publishing once a month and then depending on the level of engagement you get from your audience increase or decrease the frequency of publishing new posts. Starting a blog is hard work but if you do it right, it can be very rewarding.
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